Robert Herridge, Associate -

• Now running his own Packaging Consultancy, Robert previously headed up a Global Packaging Development function for Bacardi-Martini and has extensive International experience in the Cosmetics market also.

• He is a Packaging professional with almost 20 years' experience both with packaging suppliers and brand owners on a blue chip global scale.

• Educated to Masters level (Packaging Technology), Robert has the theoretical skills to match the practical experience.

• Such a broad base of packaging experience allows him to offer expertise in all substrates - paper, board, metal, glass, plastics - the list is endless ! Robert's favourite saying is ' if at first you don't succeed, try doing it the way you were told!'

• However, as a seasoned former Global Buyer, it is this very purchasing experience that truly comes into its own during Know It All's sales role plays. In a nutshell, he is our very own purchasing ‘Stig'…some say he eats salesmen for breakfast…some say he achieves savings in his sleep…some say he conducts e-auctions on his pocket calculator. Book yourself onto a sales training course and pit your sales wits against our very own purchasing ‘Stig'.