Smurfit Kappa adds to corrugated board flute range with S-flute & Bpp grade

Packaging giant Smurfit Kappa has extended its corrugated board flute range - which now boasts one of the widest selections of flutes and flute combinations in the business - to provide a symphony of packaging solutions.

Corrugated board is a highly creative and practical medium with applications ranging from heavy duty and transit packaging to lightweight, curvable and highly print-receptive product packs; And Smurfit Kappa utilises the optimum grades of flute to provide economical and sustainable solutions that will help increase business for its customers.

Ideal for the retail sector, Smurfit Kappa's innovative new S-flute sits between its B and E flutes, to offer a flute designed to be lighter, stronger and more durable than many corrugated boards. S-flute benefits from the performance characteristics of B flute - balanced perfectly for both transit and retail packaging - whilst producing the outstanding printability and strong crush resistance of E flute.

Highly sustainable, S-flute is manufactured from FSC certified fibres, is fully recyclable and designed to reduce supply chain overheads and the impact of logistics on the environment.

As well as S-flute, Smurfit Kappa offers a Bpp grade, which falls neatly between the standard B and C flutes. This grade offers an optimum performance packaging product to customers, thus providing the most cost effective solution.

Smurfit Kappa's extensive flute family demonstrates their vision of ‘Helping Our Customers Sell More'. By combining global experience of markets, technical expertise, industry-leading design tools and unrivalled sustainability credentials, Smurfit Kappa are able to create the perfect solution for all packaging applications, delivering tangible, real world, benefits to customers and consumers alike.

As an example of Smurfit Kappa's commitment to and expertise in the retail sector in particular, the business was chosen to be part of the Efficient Consumer Response (ECR) workgroup in producing a set of guidelines for effective Shelf Ready and Retail Ready solutions.

Dubbed ‘The Five Easy's', the functional guidelines act as industry standards that will assist all disciplines involved in the supply chain to take into account the key factors in becoming retail ready, namely that outers should be: Easy to Recognise, Easy to Open, Easy to Shelf, Easy to Shop and Easy to Dispose. These five key areas can be expanded upon to take into account the needs of the consumer; operations in store; distribution channels; and packing and utilisation.

Clive Bowers, Smurfit Kappa UK CEO comments: "We have built our brand on creating packaging that works in harmony with retailers and the environment and S-flute is another example of Smurfit Kappa's commitment to innovative packaging that will help build our customers' brands."

Posted Date: 14th Dec 2011